YOUTUBE KIDS

YouTube Kids is great. Kids love it. Parents love it. If you haven’t used it yet, you’ll probably love it as well. But the app was getting a facelift and we didn't want to freak anyone out. So we helped create a series of videos to build hype around the redesign, and educate people about all of its useful, new features.

Concept Art

It all started with a unicorn. A DJ unicorn. And a marble ninja. And a Flame-mellow. And a bunch of other adorable characters that YouTube Kids gave us and said “Hey, do something cool with these guys.” So we did.

TEASER VIDEOS

Before we unleash the awesomeness of the redesigned app to the world, we had to introduce our new characters and let people know where the old, beloved logo went.

In-App Content

Tutorial video

A new app generally comes with a bunch of new questions. But tutorial videos can get pretty boring. Unless a T-Rex tells you how to use the app.