Netflix

Netflix

This was my first venture into PR and I learned a ton along the way. We created a campaign that garnered millions of media impressions across 29 different countries, and broke up well over 2 billion couples. You are welcome.

Step 1: We Invented a term that captured a global behavior

step 2: We conducted a global survey and released our findings to the press

STEP 3: We provided journalists with assets to craft their own unique stories

STEP 4: We watched the overwhelming media coverage (Here's a small sample)

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